My Skillset
The question I fixate on is "Where is the white space opportunity?" I utilize global sales data and trend forecasting to build a robust competitive landscape that informs product assortments.
My design approach is consumer-obsessed. I focus on creating products that enhance the user experience, ensuring that they are both functional and enjoyable to use.
I'm adept at quickly turning ideas into tangible prototypes. By empathizing with consumers, defining problems, ideating solutions, prototyping, and testing, I arrive at innovative design solutions.
I have a keen eye for crafting assortments and seamlessly weave through-lines throughout a collection. I mix fresh innovation with proven bestsellers to delight consumers.
I love bringing my products to life through bold storytelling. By curating compelling assets, the vision of a product can be easily communicated to the consumer.
I take an investigative approach to uncover what makes a hit product. By delving into qualitative and quantitative data, I craft a tailored, winning formula for your brand’s success.
Press coverage and product awards.
What clients & colleagues say about me
Cam has been a true leader on the product team and for Smartwool at large - have always felt exceptionally proud to be on HER team - thank you for all you've done!
Cam does such a phenomenal job and is such a pleasure to work with. Her EQ is unmatched and allows her to seamlessly connect with clients, buyers, & designers alike.
Cam and her team have given us one of the best women's lines that I have seen at Smartwool. There is so much to commercialize and I cannot be more excited to begin to show the line. We will present the line proudly.
Cam is an amazing merchant with a keen eye for trend. I have been so impressed with her work ethic and attention to detail. I can't wait to see where her career takes her.
Working with Cam was truly a pleasure. She is a jack of all trades, hit the ground running & and has a can-do attitude. Cam's design POV has elevated our products, brand and customer experience.