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For performance & lifestyle brands ready to harness the art and science of merchandising to drive growth and create the next cult-favorite.
Smartwool & Altra Running's We Run The Cold collab combines Merino expertise with the footwear powerhouse.
Designed exclusively for REI.
Thank You Riley is born out of gratitude for our sisters’ closets. May we all seek permission before the tags come off.
Designed exclusively for TJMaxx.
Go far & feel good in Merino Wool built to perform in all of your outdoor adventures.
At Nohku, we like our weekends steep, rocky, and a little bit sacred. Call it a summit session, a backcountry baptism — whatever it is, it’s our kind of holy.
Designed exclusively for Sierra Trading Post.
Services
Clarify your identity, define your purpose, and cut through the noise. This focused engagement aligns your brand voice, values, audience, and whitespace into a clear, compelling narrative — one that drives product direction and creative execution with confidence.
My design approach is consumer-obsessed. I focus on creating products that enhance the user experience, ensuring that they are both functional and enjoyable to use.
I'm adept at quickly turning ideas into tangible prototypes. By empathizing with consumers, defining problems, ideating solutions, prototyping, and testing, I arrive at innovative design solutions.
I have a keen eye for crafting assortments and seamlessly weave through-lines within collections. I mix fresh innovation with proven franchises to delight consumers.
I love bringing my products to life through bold storytelling. By curating compelling assets, the vision of a product can be easily communicated to the consumer.
I take an investigative approach to uncover what makes a hit product. By delving into qualitative and quantitative data, I craft a tailored, winning formula for your brand’s success.
Press coverage and product awards.
What clients & colleagues say about me
Cam has been a true leader on the product team and for Smartwool at large - have always felt exceptionally proud to be on HER team - thank you for all you've done!
Cam is one of the most talented merchandisers I've encountered. She has a strong balance of creativity and business acumen, with experience in both commercial and specialty markets, and working with both mature and emerging brands.
Cam is an amazing merchant with a keen eye for trend. I have been so impressed with her work ethic and attention to detail. I would love the opportunity to work with her again.
Working with Cam was truly a pleasure. She is a jack of all trades, hit the ground running & and has a can-do attitude. Cam's POV has elevated our products, brand and customer experience.
