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My expertise in outerwear product design lies at the intersection of on mountain performance with everyday wear.
The objective of this jacket was to craft a versatile style that effortlessly transitions from mountain slopes to après-ski, blending functionality with style. I differentiated this piece in the crowded outerwear market by leveraging patented insulation technology and insights from body-mapped heat data.
This jacket incorporates a patented Merino wool insulation crafted from repurposed scraps of other styles within the collection, simultaneously lowering costs, minimizing production waste, and placing sustainability at the core of its design.
Body-mapped heat data reveals where the user generates and lose the most heat. This informs where we strategically placed insulation for optimal warmth and breathability.
Pro snowboarder, Mary Rand, put this style through extreme conditions to assess durability, flexibility, and weather resistance in real time. She provided feedback on fit, breathability, and warmth.
The premium price point ($$$) of this style guided my color choices, leading us to opt for timeless classics accented with subtle trim pops—enhancing its sophistication and ensuring it remains a lasting staple in your wardrobe.
This jacket delivers peak performance on the mountain, equipped with top-tier features: PFC-Free DWR coating, wind resistance, 4-way stretch, three secure pockets, thumbholes, and a adjustable hood.
The triumph of this outerwear piece hinged on its seamless integration with other styles in the collection, making merchandising effortless. By carefully aligning color cues and design elements, we ensured a cohesive assortment that not only complemented each piece but also amplified appeal, subtly steering attention toward higher-priced items.